Skye Learning Marketing Automation - Details Page

Product Details

Topics Covered

  • Marketing automation
  • Components of marketing automation
  • Buying cycle
  • Online marketing funnel
  • Prospect intent (AIDA)
  • Content strategy
  • Marketing channels
  • Customer value
  • Single customer view
  • CRM system
  • Email marketing system
  • Lead capture
  • Dynamic content
  • Lead nurturing
  • Lead scoring
  • Customer loyalty
  • Marketing automation measurement and control

Key Features

  • Mobile-friendly
  • Audio-enabled
  • Badge and credit-awarding
  • Real-world case studies
  • Fully accessible
  • Games & Flashcards
  • Expert-supported
  • Video content

Course Preview

Course Description

Learning Outcomes

  • Define marketing automation and explain its value
  • Define key terms used in marketing automation
  • Explain the key components of marketing automation
  • Define the buying cycle and the online marketing funnel
  • Explain the aspects of prospect intent in a buying cycle (AIDA)
  • Identify the key considerations in developing a content strategy
  • Name the major marketing channels
  • Define and explain what customer value is
  • Define and discuss the advantages of a single customer view
  • Describe the functions of a CRM system and an email marketing system
  • Discuss the types of data that are useful in lead capture
  • Explain the use of dynamic content
  • Explain the use of explicit and implicit data in lead nurturing
  • Articulate the value of lead scoring
  • Define strategies for building customer loyalty
  • Describe different methods of marketing automation measurement and control

Notes

This course has an "Ask the Expert" feature, which submits your questions directly to an expert in the field you are studying. Questions are answered as quickly as possible and usually within 24 hours.

As an Accredited Provider, MindEdge offers for its learning events that comply with the Continuing Education and Training Standard.

Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive credit. Learners will have three attempts at all graded assessments.

Project Management Institute, , the Registered Education Provider logo, Project Management Professional, , Project Management Body of Knowledge, , Agile Certified Practitioner, -, Risk Management Professional, -, the Talent Triangle, and the Talent Triangle logo are marks of the Project Management Institute, Inc.

Information in this course has been taken from A Guide to the Project Management Body of Knowledge, (® Guide) - Sixth Edition, Project Management Institute Inc., 2017.

The following list outlines the you will earn for completing this course, based on the certifications you have.

CAPM®/PMP®/PgMP®
Ways of Working PDUs: 1.75
Power Skills PDUs: 0
Business Acumen PDUs: 1.75
TOTAL: 3.5

PfMP®
Ways of Working PDUs: 1.75
Power Skills PDUs: 0
Business Acumen PDUs: 1.75
TOTAL: 3.5

PMI-ACP®
Ways of Working PDUs: 0
Power Skills PDUs: 0
Business Acumen PDUs: 1.75
TOTAL: 1.75

PMI-PBA®
Ways of Working PDUs: 1.75
Power Skills PDUs: 0
Business Acumen PDUs: 1.75
TOTAL: 3.5

PMI-RMP®
Ways of Working PDUs: 0
Power Skills PDUs: 0
Business Acumen PDUs: 1.75
TOTAL: 1.75

PMI-SP®
Ways of Working PDUs: 0
Power Skills PDUs: 0
Business Acumen PDUs: 1.75
TOTAL: 1.75