Skye Learning Content Marketing - Details Page

Product Details

Topics Covered

  • Content marketing
  • Social media marketing
  • Shareability
  • Small businesses
  • Medium-sized businesses
  • Large businesses
  • Content marketing plan
  • Conversion funnel
  • Content marketing strategies
  • Demographics
  • Intent targeting
  • Micro-moment
  • Micro-conversion
  • Influencers
  • Brand advocacy
  • Channel management
  • Video content
  • Free metrics
  • Paid metrics
  • Repurposing content
  • Target audience
  • Marketing goals
  • Content audit
  • Content planning

Key Features

  • Mobile-friendly
  • Audio-enabled
  • Badge and credit-awarding
  • Real-world case studies
  • Fully accessible
  • Games & Flashcards
  • Expert-supported
  • Video content

Course Preview

Course Description

Learning Outcomes

  • Define content marketing, and explain how it relates to social media and SEO
  • List the major types of content used in content marketing, and explain the strengths of each
  • Explain the purpose and goals of a content marketing plan
  • Describe the online marketing funnel, and explain which types of content are appropriate for which stages of the funnel
  • Articulate the advantages of audience targeting and audience segmentation
  • Explain the role of influencers in content marketing
  • Describe the process of channel management, and explain why it is important to furthering your marketing goals
  • Articulate the unique importance of video to content marketing campaigns
  • Explain the importance of measuring your campaign's effectiveness, and list the major performance metrics
  • Explain the advantages of repurposing content
  • Define a content audit, and explain its importance in content marketing

Notes

This course has an "Ask the Expert" feature, which submits your questions directly to an expert in the field you are studying. Questions are answered as quickly as possible and usually within 24 hours.

As an Accredited Provider, MindEdge offers for its learning events that comply with the Continuing Education and Training Standard.

Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive credit. Learners will have three attempts at all graded assessments.