Product Details
Topics Covered
- Search engine optimization (SEO)
- Digital marketing
- World Wide Web
- HyperText Transfer Protocol
- Search engines
- Information technology (IT)
- Content management systems (CMS)
- Search engine marketing
- Web development
- Search components
- Keyword research
- SEO mobile
- On Page SEO
- Content generation
- Content marketing
- Native advertising
- Off Page SEO
Key Features
- Mobile-friendly
- Audio-enabled
- Badge and credit-awarding
- Real-world case studies
- Fully accessible
- Games & Flashcards
- Expert-supported
- Video content
Course Preview
Course Description
Learning Outcomes
- Address SEO as a business process, identifying how it fits within traditional communications and marketing roles
- Define the components of a web page and how each contributes to search engine rankings
- Describe how search engines find and rank web site content
- Identify strategies for enhancing search engine ranking
- Demonstrate successful application of the concepts learned to real-world scenarios
Notes
This course has an "Ask the Expert" feature, which submits your questions directly to an expert in the field you are studying. Questions are answered as quickly as possible and usually within 24 hours.
As an Accredited Provider, MindEdge offers for its learning events that comply with the Continuing Education and Training Standard.
Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive credit. Learners will have three attempts at all graded assessments.