Product Details
Topics Covered
- Nonprofit social media
- Audience engagement
- YouTube
- Social media marketing
- Nonprofit marketing
- Social media costs
- Digital trends
- Social media policies
- Social media fundraising
Key Features
- Mobile-friendly
- Audio-enabled
- Badge and credit-awarding
- Real-world case studies
- Fully accessible
- Games & Flashcards
- Expert-supported
- Video content
Course Preview
Course Description
Learning Outcomes
- Discuss the importance of social media to nonprofits for communicating, marketing, public relations, and fundraising
- Explain how social media can be used to better engage a nonprofit's audience
- Outline the key questions nonprofits should consider as they become involved in social media
- Discuss the strengths and weaknesses of Facebook, LinkedIn, Twitter, YouTube, Pinterest and other social media platforms
- Discuss the costs involved in social media
- Explain the importance of establishing social media policies for your nonprofit
- Discuss the measurement of social media effectiveness in communicating messages and in fundraising
- Outline tools and techniques for successful social media use by a nonprofit
- Apply your understanding of the social media environment to case studies
Notes
This course has an "Ask the Expert" feature, which submits your questions directly to an expert in the field you are studying. Questions are answered as quickly as possible and usually within 24 hours.
As an Accredited Provider, MindEdge offers for its learning events that comply with the Continuing Education and Training Standard.
Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive credit. Learners will have three attempts at all graded assessments.