Product Details
Topics Covered
- Digital marketing
- Integrated vs. non-integrated digital marketing strategy
- Digital SWOT
- SMART goals
- Plan, Do, Check, Act model
- Website design
- Content marketing
- Social media marketing
- Marketing automation
- Web analytics
- Search Engine Marketing
- Pay-per-click (PPC)
- Search engine optimization (SEO)
- Native advertising
- Mobile marketing
- Conversion rate optimization (CRO)
- Digital marketing legal and ethical issues
Key Features
- Mobile-friendly
- Audio-enabled
- Badge and credit-awarding
- Real-world case studies
- Fully accessible
- Games & Flashcards
- Expert-supported
- Video content
Course Preview
Course Description
Learning Outcomes
- Explain the importance of creating a digital marketing strategy in meeting organizational marketing
- Discuss the differences between an integrated and non-integrated digital marketing strategy
- Describe the five stages of a digital marketing strategy
- Explain how digital marketing elements can address strategic needs
- Describe the customer journey and how it applies to digital marketing
- Explore the use of a digital SWOT in assessing marketing efforts
- Explain the use of SMART goals in the planning stage
- Describe the use of the Plan, Do, Check, Act model in digital marketing
- Explain how lessons learned are integrated into digital marketing
- Describe the key ethical and legal issues in digital marketing
- Discuss best practices in fashioning a digital marketing strategy
Notes
This course has an "Ask the Expert" feature, which submits your questions directly to an expert in the field you are studying. Questions are answered as quickly as possible and usually within 24 hours.
As an Accredited Provider, MindEdge offers for its learning events that comply with the Continuing Education and Training Standard.
Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive credit. Learners will have three attempts at all graded assessments.