Skye Learning Small Business Marketing - Details Page

Product Details

Topics Covered

  • Developing a Small Business Marketing Plan
  • Brand Engagement
  • Market Segmentation
  • Social Media Marketing
  • Search Engine Optimization
  • Content Marketing

Key Features

  • Mobile-friendly
  • Audio-enabled
  • Badge and credit-awarding
  • Fully accessible
  • Games & Flashcards
  • Expert-supported
  • Video content

Course Preview

Course Description

Learning Outcomes

  • Explain the fundamentals of small business marketing and advertising, as well as the impact it has in the age of social media.
  • Develop and implement a marketing plan that focuses on effective marketing tactics for your small business.
  • Explain how a conversion funnel works and how to use it for e-commerce.
  • Describe how social media platforms can strengthen your marketing campaign.
  • Identify which social media platforms you should use in your marketing campaigns.
  • Describe the world of social media influencers and how best to leverage this type of advertising.
  • Identify which social media influencers will benefit your small business's marketing campaign.
  • Apply keyword research and search engine optimization (SEO) so that people can find your website easier and boost your web traffic.
  • Interpret search engine analytics to recognize which resources are generating successful conversions.
  • Explain content marketing and use it as a form of promotion and marketing.

Notes

This course has an "Ask the Expert" feature, which submits your questions directly to an expert in the field you are studying. Questions are answered as quickly as possible and usually within 24 hours.

As an Accredited Provider, MindEdge offers for its learning events that comply with the Continuing Education and Training Standard.

Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive credit. Learners will have three attempts at all graded assessments.

Project Management Institute, , the Registered Education Provider logo, Project Management Professional, , Project Management Body of Knowledge, , Agile Certified Practitioner, -, Risk Management Professional, -, the Talent Triangle, and the Talent Triangle logo are marks of the Project Management Institute, Inc.

Information in this course has been taken from A Guide to the Project Management Body of Knowledge, (® Guide) - Sixth Edition, Project Management Institute Inc., 2017.

The following list outlines the you will earn for completing this course, based on the certifications you have.

CAPM®/PMP®/PgMP®
Ways of Working PDUs: 1
Power Skills PDUs: 0.75
Business Acumen PDUs: 1.25
TOTAL: 3

PfMP®
Ways of Working PDUs: 0
Power Skills PDUs: 0.75
Business Acumen PDUs: 1.25
TOTAL: 2

PMI-ACP®
Ways of Working PDUs: 0
Power Skills PDUs: 0.75
Business Acumen PDUs: 1.25
TOTAL: 2

PMI-PBA®
Ways of Working PDUs: 0
Power Skills PDUs: 0.75
Business Acumen PDUs: 1.25
TOTAL: 2

PMI-RMP®
Ways of Working PDUs: 0
Power Skills PDUs: 0.75
Business Acumen PDUs: 1.25
TOTAL: 2

PMI-SP®
Ways of Working PDUs: 0
Power Skills PDUs: 0.75
Business Acumen PDUs: 1.25
TOTAL: 2