Product Details
Topics Covered
- Niche vs. mass markets
- Measuring demand
- Sourcing processes
- Pricing
- eCommerce platforms
- Store branding
- Unique Selling Proposition (USP)
- Packaging
- Fulfilling orders
- Shipping strategies
- Product descriptions
- Marketing
Key Features
- Mobile-friendly
- Audio-enabled
- Badge and credit-awarding
- Real-world case studies
- Fully accessible
- Games & Flashcards
- Expert-supported
- Video content
Course Preview
Course Description
The emergence of eCommerce has dramatically reshaped the modern marketplace. Business owners are no longer anchored to a physical store—or stuck paying the overhead costs to operate them. Whether you know exactly what you want to sell or are still fishing around for ideas, this course will guide you through the process of generating product ideas, performing market and audience research, organizing a sourcing process, finding the best eCommerce
Learning Outcomes
- Identify strategies for generating ideas for new online products or services
- Identify strategies for testing market demand for eCommerce goods and services
- Explain the advantages and disadvantages of self-made sourcing and how to track your total production costs
- Understand the four main pricing strategies: market, cost, value, and dynamic pricing
- Describe the features of popular eCommerce platforms
- Explain the building blocks of eCommerce branding
- Identify strategies for effective product descriptions and photos
- Explain the process of creating an effective shipping strategy
- Describe various eCommerce marketing strategies
Notes
This course has an "Ask the Expert" feature, which submits your questions directly to an expert in the field you are studying. Questions are answered as quickly as possible and usually within 24 hours.
As an Accredited Provider, MindEdge offers for its learning events that comply with the Continuing Education and Training Standard.
Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive credit. Learners will have three attempts at all graded assessments.
