Product Details
Topics Covered
- Settings and structure
- Keywords
- Ads
- Audience targeting
- Measuring performance
Key Features
- Mobile-friendly
- Audio-enabled
- Badge and credit-awarding
- Real-world case studies
- Fully accessible
- Games & Flashcards
- Expert-supported
- Video content
Course Preview
Course Description
Google Ads is the most widely-used advertising platform today. Due to the growing popularity of paid search, Google Ads is constantly evolving to help advertisers keep up with current marketing trends. Therefore, having a solid understanding of the platform is a key component of running a successful marketing campaign. This course will teach learners how to navigate through the platform, set up and optimize campaigns, improve performance, apply
Learning Outcomes
- Define PPC
- Navigate through the Google Ads platform
- Describe the foundation of a successful paid search campaign
- Identify tools for selecting relevant keywords
- Explain the importance of negative keywords
- Define multiple bidding strategies
- List the basic components of effective ad copy
- Explain the different types of audience targeting
- Define multiple key performance indicators (KPIs)
- Analyze performance data
Notes
This course has an "Ask the Expert" feature, which submits your questions directly to an expert in the field you are studying. Questions are answered as quickly as possible and usually within 24 hours.
As an Accredited Provider, MindEdge offers for its learning events that comply with the Continuing Education and Training Standard.
Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive credit. Learners will have three attempts at all graded assessments.
