Product Details
Topics Covered
- Public communication overview
- Articulating the mission
- Maintaining public trust
- Channels for communication
- Communication policies
- Sample social media policy
- Creating a communications plan
- Guide to writing a press release
- Reaching a diverse audience
- Public speaking for board members
- Crisis communications
- Ethics of public communication
- Monitoring public communication
Key Features
- Mobile-friendly
- Audio-enabled
- Badge and credit-awarding
- Real-world case studies
- Fully accessible
- Games & Flashcards
- Expert-supported
- Video content
Course Preview
Course Description
Learning Outcomes
- Describe the role of the board in communicating with the public
- Outline the types of information that nonprofit boards are required to share publicly
- Demonstrate how to incorporate the mission into public communication efforts
- Explain how board members can maintain public trust and transparency in their organizations
- List the different channels that board members can use to communicate with the public
- Describe key elements of communication policies
- Explain the steps for creating a communications plan
- Describe best practices for public speaking as a board member
- Identify strategies for handling crisis communication
- List key measurements for evaluating communication performance
Notes
This course has an "Ask the Expert" feature, which submits your questions directly to an expert in the field you are studying. Questions are answered as quickly as possible and usually within 24 hours.
As an Accredited Provider, MindEdge offers for its learning events that comply with the Continuing Education and Training Standard.
Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive credit. Learners will have three attempts at all graded assessments.