Product Details
Topics Covered
- Marketing Strategy
- Global, Ethical, and Sustainable Marketing
- Marketing Insights
- Buyers and Markets
- Products and Services
- Pricing Decisions
- Value Offerings
Key Features
- Mobile-friendly
- Audio-enabled
- Fully accessible
- Games & Flashcards
- Video content
Course Preview
Course Description
Learning Outcomes
- Explain the fundamentals of marketing strategy and planning
- Describe the foundational elements of global marketing
- Identify the internal processes that contribute to the effective utilization of marketing insights
- Understand the factors that impact purchasing decisions and market segmentation
- Discuss the differences between product and service offerings
- Examine different pricing strategies and objectives
- Identify strategies for delivering the value offering
- Explain the key ways to communicate the value offering
Notes
This course has an "Ask the Expert" feature, which submits your questions directly to an expert in the field you are studying. Questions are answered as quickly as possible and usually within 24 hours.
As an Accredited Provider, MindEdge offers for its learning events that comply with the Continuing Education and Training Standard.
Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive credit. Learners will have three attempts at all graded assessments.