Product Details
Estimated length: 3 hours
Access Time: 90 days
Nonprofit Skills®: Communicating With the Public current price is $79
Topics Covered
- Nonprofit public communication
- Reaching diverse audiences
- Advocacy and lobbying
- Storytelling
- Nonprofit crisis communication
- Nonprofit websites and social media
- Press releases and public relations
Key Features
- Mobile-friendly
- Badge and credit-awarding
- Real-world case studies
- Fully accessible
- Games & Flashcards
- Expert-supported
- Video content
Course Preview
Course Description
This course covers the activities associated with public communication in the nonprofit sector. You will gain an understanding of how to develop an effective communications plan. We will also explore best practices for crafting messages that reach diverse audiences, and look at the many different channels for public communication, like social media, press releases, websites, and print media. You will learn how marketing principles like branding, storytelling, and ...
Learning Outcomes
- Explain best practice for nonprofit public communications channels including websites, social media platforms, print media, and press releases
- Describe the role of a communications director in the nonprofit environment and explain how different-sized nonprofits delegate communications tasks
- Discuss the types of exclusionary messaging and best practices for adapting messaging to reach diverse audiences
- Explain how nonprofits use branding and storytelling for effective public communication
- Differentiate between lobbying and advocacy and explain the restrictions on lobbying for different types of nonprofits
- Describe the types of information nonprofits are required to disclose to the public and explain how nonprofits maintain transparency and uphold public trust
- Outline key aspects of an effective public communication policy
Notes
This course has an "Ask the Expert" feature, which submits your questions directly to an expert in the field you are studying. Questions are answered as quickly as possible and usually within 24 hours.
As an Accredited Provider, MindEdge offers for its learning events that comply with the Continuing Education and Training Standard.
Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive credit. Learners will have three attempts at all graded assessments.
