Product Details
Topics Covered
- artificial intelligence (AI)
- rule-based AI
- deep learning
- machine learning
- AI marketing
- AI persona development
- SEO optimization
- content marketing with AI
- AI benefits and challenges
- AI marketing risks
- ethical AI practices
- AI and diversity, equity, and inclusion (DEI)
Key Features
- Mobile-friendly
- Audio-enabled
- Badge and credit-awarding
- Real-world case studies
- Fully accessible
- Games & Flashcards
- Expert-supported
- Video content
Course Preview
Course Description
Learning Outcomes
- Define the phases of artificial intelligence (AI) and its categories
- Differentiate between supervised learning, unsupervised learning, and reinforcement learning
- Describe the current benefits and limitations of AI technologies used in the marketing field
- Identify marketing applications of machine learning, deep learning, and generative AI
- Explain how AI supports content marketing, search engine optimization, and persona development
- Utilize AI tools to improve diversity, equity, and inclusion (DEI) efforts
- Explain the risks and challenges of utilizing AI marketing tools
- Identify real and potential impacts of AI tools on organizations, workforces, and employee experiences
- Explore ethical dilemmas related to AI and ways for marketing professionals to address these issues
Notes
This course has an "Ask the Expert" feature, which submits your questions directly to an expert in the field you are studying. Questions are answered as quickly as possible and usually within 24 hours.
As an Accredited Provider, MindEdge offers for its learning events that comply with the Continuing Education and Training Standard.
Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive credit. Learners will have three attempts at all graded assessments.