Skye Learning An Overview of Marketing - Details Page

Product Details

Topics Covered

  • The marketing mix
  • Customer value
  • Ethics
  • Marketing planning
  • Marketing research
  • Product marketing
  • Promotional mix
  • Placement
  • Distribution planning

Key Features

  • Mobile-friendly
  • Audio-enabled
  • Badge and credit-awarding
  • Real-world case studies
  • Fully accessible
  • Games & Flashcards
  • Expert-supported
  • Video content

Course Preview

Course Description

Learning Outcomes

  • Understand the marketing process
  • Explain the uses of the marketing mix (the Four Ps)
  • Explore the relationship between marketing and strategic planning
  • Understand customer value, customer satisfaction, and the importance of loyalty
  • Discuss the role of ethics in marketing
  • Describe the marketing planning process
  • Understand how marketing information and market research is gathered, analyzed, and used
  • Describe how target markets are identified and pursued
  • Understand product marketing, including new product development
  • Discuss the marketing issues involved in establishing the promotional mix and in setting prices
  • Understand the key issues in placement and distribution planning

Notes

This course has an "Ask the Expert" feature, which submits your questions directly to an expert in the field you are studying. Questions are answered as quickly as possible and usually within 24 hours.

As an Accredited Provider, MindEdge offers for its learning events that comply with the Continuing Education and Training Standard.

Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive credit. Learners will have three attempts at all graded assessments.

Project Management Institute, , the Registered Education Provider logo, Project Management Professional, , Project Management Body of Knowledge, , Agile Certified Practitioner, -, Risk Management Professional, -, the Talent Triangle, and the Talent Triangle logo are marks of the Project Management Institute, Inc.

Information in this course has been taken from A Guide to the Project Management Body of Knowledge, (® Guide) - Sixth Edition, Project Management Institute Inc., 2017.

The following list outlines the you will earn for completing this course, based on the certifications you have.

CAPM®/PMP®/PgMP®
Ways of Working PDUs: 1.5
Power Skills PDUs: 0
Business Acumen PDUs: 3.5
TOTAL: 5

PfMP®
Ways of Working PDUs: 1.5
Power Skills PDUs: 0
Business Acumen PDUs: 3.5
TOTAL: 5

PMI-ACP®
Ways of Working PDUs: 0
Power Skills PDUs: 0
Business Acumen PDUs: 3.5
TOTAL: 3.5

PMI-PBA®
Ways of Working PDUs: 1.5
Power Skills PDUs: 0
Business Acumen PDUs: 3.5
TOTAL: 5

PMI-RMP®
Ways of Working PDUs: 0
Power Skills PDUs: 0
Business Acumen PDUs: 3.5
TOTAL: 3.5

PMI-SP®
Ways of Working PDUs: 0
Power Skills PDUs: 0
Business Acumen PDUs: 3.5
TOTAL: 3.5