Product Details
Key Features
- Mobile-friendly
- Badge and credit-awarding
- Fully accessible
- Expert-supported
- Video content
Course Preview
Course Description
Learning Outcomes
- Evaluate the internal and external environment (e.g. economic and physical geography, history, political environment, competitive analysis, regulatory, cultural, and technological issues) to identify potential market threats and opportunities.
- Develop and implement the global marketing plan: Conduct market research in order to determine the best potential market.
- Develop and implement the global marketing plan: After analysis of the market research, select products and markets to be targeted.
- Develop and implement the global marketing plan: Develop and select market strategy to maximize sales and profitability.
- Develop and implement the global marketing plan: Develop and implement a marketing budget related to the global activities of the company.
- Coordinate the marketing mix of goods and services to implement the company's marketing plan: Provide products and services for the targeted markets.
- Coordinate the marketing mix of goods and services to implement the company's marketing plan: Implement, monitor, and adjust the company's global pricing strategies.
- Coordinate the marketing mix of goods and services to implement the company's marketing plan: Initiate and manage global promotion strategies in order to support the global marketing plan.
- Coordinate the marketing mix of goods and services to implement the company's marketing plan: Analyze and formulate global distribution strategy for products and/or services.
- Establish and manage global sales activities.
Notes
This course has an "Ask the Expert" feature, which submits your questions directly to an expert in the field you are studying. Questions are answered as quickly as possible and usually within 24 hours.
As an Accredited Provider, MindEdge offers for its learning events that comply with the Continuing Education and Training Standard.
Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive credit. Learners will have three attempts at all graded assessments.