Skye Learning Certificate in Digital Marketing - Details Page

Certificate Suite Details

Key Features

  • Mobile-friendly
  • Audio-enabled
  • Badge and credit-awarding
  • Real-world case studies
  • Fully accessible
  • Games & Flashcards
  • Expert-supported
  • Video content

Certificate Preview

Certificate Description

Learner Feedback

Rob H.

Feedback:

"Well written and presented."

Lesley C.

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"I liked the ability to connect the things we are learning to my work. It makes it very relevant and helpful for real life application."

Mark J.

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"This digital marketing program was exactly what I needed. I learned extremely valuable information that I will be able to put to use immediately in my business."

Delaney Patrici G.

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"As a college graduate student, this information has been so helpful to take my next step in my educational career goals; my master's degree in marketing."

Emily L.

Feedback:

"Very helpful and informative class."

Heather F.

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"This course was very informative and had great insight."

Padmini B.

Feedback:

"Great content. Lots of video included to keep me interested."

Stephanie K.

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"The delivery of the content was presented in a way that was easy to understand and suitable for all learning types."

Autumn H.

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"I learned an incredible amount about content marketing in this course. The material was digestible, yet challenging. I feel as though I will be able to implement the knowledge into everyday business practices."

Melissa G.

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"Enjoyed the in-depth dive into content marketing & inspired some new tactics and ideas that I plan to carry forward into my work. Gave me a better understanding of the goals & objectives of Content Marketing."

Maitri P.

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"This course is very relevant, and I would highly recommend it to anyone looking to learn more about how to market using digital content. Very valuable and applicable information."

Julio S.

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"I've worked in the digital marketing industry for over 7 years, and this was a great refresher course. It made me remember the basics and purpose of why content should be created in the first place. I plan to use the concepts on my next campaign or projects at the office. Thank you."

Lindsay B.

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"I really enjoyed this course!"

Chloe T.

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"It was great!"

Emma C.

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"I really enjoyed this course. It was full of very useful links and resources."

Chloe T.

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"I thoroughly enjoyed learning about web analytics."

Marta S.

Feedback:

"Excellent content."

Ahsamuddin M.

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"Thoroughly researched course. Thanks."

Raymundo G.

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"The information was accurate and very helpful. I like that the content was rich in different formats: videos, text, practices scenarios, game shows, etc."

Blake T.

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"This section was very thorough and informative, with great examples."

David S.

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"Definitely learned a lot."

Padmini B.

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"I really enjoyed listening to the expert explain concepts. It was informative and thorough."

Chloe T.

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"I enjoyed this course."

Autumn H.

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"Conversion rate optimization information was digestible, and I feel confident to apply knowledge to my business."

Chloe T.

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"My favorite class of this certificate."

Theodore T.

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"Great Course! Well worth the time!"

Olivia P.

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"Loved this class - thank you!!"

Sahil S.

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"A very nice introduction to digital marketing, worth time and efforts. It not only focuses on digital marketing but also the legal and moral aspects of this art. Every aspiring digital marketer should go through this course to understand basics as well as applications of digital marketing."

Nicholas K.

Feedback:

"The course delivery was excellent and the content is up-to-date. I have learnt a lot and will encourage my colleagues to enroll for the course so that we can have a forum where we can compare notes and hopefully brainstorm to come up with a working digital marketing strategy for our start-up."

Brittany C.

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"Wonderful course! Very insightful. Refreshed me on things I learned in college but also supplied me with new knowledge that will be helpful for me in continuing to shape myself and drive my current and future career path forward."

Manjit P.

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"If you want to learn the basics of digital marketing, I insist you opt for this course. It is way better than the fake online gurus in the market. Definitions, points, everything in this course is fundamental and listed in detail. Loved it."

Julie L.

Feedback:

"I enjoyed the course. It was informative and gave me a better understanding of Digital Marketing."

Padmini B.

Feedback:

"Highly recommended course. As a digital marketer myself, this course was very beneficial."

Melissa G.

Feedback:

"Learned a lot from this course and found the information relevant and applicable. The course is structured and laid out in an effective way. I also found the video interviews helpful. I am looking forward to taking what I have learned and applying it to my current job position and utilizing it to further my career."

Autumn H.

Feedback:

"I learned vital and useful information that can be implemented into the development of my business."

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Courses Included in this Certificate

Course Description

Using social media in marketing is practically a requirement in today's highly connected digital world. But it can be confusing and complex to dive into social media marketing without some foundation in the basics. This course focuses on teaching the principles, best practices, and strategies for incorporating social media into a marketing plan. The first module teaches the various ways that social media can be used for marketing, including defining a clear brand voice, improving reputation, and engaging with customers. The course then looks at the practical way marketers can incorporate social media activities into a focused marketing plan. Learners identify how to integrate their social media with mobile, a hub website, and email marketing. They also learn how to use strategic metrics for tracking success.

Course Credits

Course Description

This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the marketing automation field. Module 1 explores the buying cycle and purchase funnel, along with measuring content strategies and calculating the value of customers, followers, likes, and mobile loyalists. Module 2 introduces the single customer view as it relates to cultivating leads and covers customer relationship management and email marketing, with emphasis on multi-touch campaigns and lead scoring. It also discusses loyalty programs and methods for measuring their effectiveness. Finally, learners will combine this knowledge with business concepts in order to better inform marketing decisions for their firm.

Course Credits

Course Description

This course offers an introduction to content marketing, a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience. With an emphasis on key concepts, definitions, and metrics, the course examines ways that marketers can tailor their content to meet the specific needs of potential customers as they travel through the sales funnel. Learners will explore how content is used to build brand awareness and establish the brand as a trusted source of expert advice.

Course Credits

Course Description

Search Engine Optimization (SEO) encompasses the practices and metrics of trying to increase a web site's ranking with search engines. This course will engage learners through a variety of assignments that span the history and technology of the World Wide Web. Students will learn how to leverage both content and technical features in order to increase ranking while also learning about the latest tools to measure performance. These aspects are then incorporated into real-world scenarios that challenge students to apply what they have learned.

Course Credits

Course Description

This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the web analytics field. Topics of major concern that are discussed in Module 1 include a summary of web analytics concepts and important terms, along with the organizations and personnel who use web analytics. The course defines key performance indicators and discusses how they are chosen and implemented. A discussion of segmentation follows, with strategies for how to categorize website visitors. Students will also learn how to plan and assess website business strategies using web analytics. In Module 2, learners will explore reporting and dashboards as they relate to web analytics. Students will gain an understanding of how to plan for and design dashboards and how qualitative research offers deeper business insights. In addition, students will learn how to conduct split and multivariate testing, and implement web analytics best practices.

Course Credits

Course Description

Paid Search advertising, also called pay-per-click (PPC), is used to pay for traffic to visit a website. In this course, learners will explore search marketing, the search process, and the buying cycle. Also included is how to set up a successful PPC account, how to set and measure goals, and how to optimize keyword usage using a variety of strategies. Learners will then examine components of effective ads and landing pages, how to optimize ad targeting, and when to use search or display advertising. The course then delves into research and analysis considerations, such as report creation, improving quality score, and using A/B and multivariate ad testing. Course material is presented through the use of text, videos, games, and other engaging content.

Course Credits

Course Description

Conversion Rate Optimization is the process of steady and incremental marketing improvement to yield stronger results. In this course, learners will discover the five key steps to Conversion Rate Optimization and how the process interacts with other facets of digital marketing. Through a variety of instructive techniques, including subject matter expert videos and case-study scenarios, this course provides learners with the knowledge and resources to be more effective professionals.

Course Credits

Course Description

In the age of smartphones, it is a foregone conclusion that marketing efforts should be accessible on a mobile device. This course offers an introduction to mobile marketing, looking at strategies for reaching target audiences through multiple channels, including websites, email, social media, and mobile apps. With an emphasis on key concepts, definitions, and metrics, the course explores ways that marketers can leverage the unique benefits of mobile devices to drive profitable customer action.

Course Credits

Course Description

As consumers increasingly turn to the digital marketplace of the Internet, organizations recognize that they can better reach and connect with their customers, clients, or prospects through digital marketing. There are many benefits to effective digital marketing including improved brand perception, more efficient lead generation, and better customer satisfaction levels. That can translate into the sale of more products and services. Creating a digital marketing strategy is crucial to meeting the marketing goals of the organization. This course offers a step-by-step introduction to the process of creating such a strategy, with an emphasis on key concepts, definitions, and metrics.

Course Credits

Notes

This course has an "Ask the Expert" feature, which submits your questions directly to an expert in the field you are studying. Questions are answered as quickly as possible and usually within 24 hours.

As an Accredited Provider, MindEdge offers for its learning events that comply with the Continuing Education and Training Standard.

Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive credit. Learners will have three attempts at all graded assessments.

Project Management Institute, , the Registered Education Provider logo, Project Management Professional, , Project Management Body of Knowledge, , Agile Certified Practitioner, -, Risk Management Professional, -, the Talent Triangle, and the Talent Triangle logo are marks of the Project Management Institute, Inc.

Information in this course has been taken from A Guide to the Project Management Body of Knowledge, (® Guide) - Sixth Edition, Project Management Institute Inc., 2017.

The following list outlines the you will earn for completing this course, based on the certifications you have.